creative [SIN]ergy were invited to the private event Of A Feather presented by Trine Design Associates on 11 July 2009. The event was a gathering of a group of like minded people in the creative industry in Singapore, and also a chance for some to share their current or interesting projects.
Of A Feather was also the launch of the book project, Marley Magpie. This book is a collaboration between Trine Design Associates + a group of talented local and overseas Illustrators. The Marley Magpie book was commissioned by Antalis and was recently awarded the red dot award: communication design 2009.
When Antalis looked to launch a new line of Arjowiggins shiny metallic papers, it commissioned Trine to create a promotional swatchbook that not only showcases the quality of the fine papers but conveys value to the target audience – predominantly designers and end-clients. Through a collaborative effort with a group of talented local illustrators and writers, the swatchbook transforms into a enchanting storybook inspired by the magpie’s unbridled fascination with shiny objects. The book features multiple innovative print finishing techniques such as hybrid UV printing, flock printing, relief embossing and traditional hand-sewn binding.
The Design Society, a newly formed organisation, also gave a short introduction on who they are and what they do at this event which was held on the 44th floor of The Sail @ Marina Bay. Creative [SIN]ergy members, David Lee, Brian Chia and Brian Tan were present at the event.
The Design Society is a Singapore registered, non-profit organisation dedicated to the goals of raising the general standard of design in Singapore, and growing its reach internationally.
We are focused on Applied Graphic Design and its contributions to Singapore visual culture and society in general. We seek to inspire local designers and engage the public through greater understanding and appreciation for good design.
Photos courtesy of Victor Lim.
Click here for more photos from the event.